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Bausch & Lomb

Rethink the way you design everyday things

Task

Introducing a new conceptual package design for Bausch + Lomb contact lenses, which is more unique and eye-catching than its traditional design.

Key Deliverables

  • A brand new product packaging.
  • Market gap identification in terms of packaging.

Results

A fresh and unprecedented contact lens case that’s functional and travel-friendly.

Bausch & Lomb

Rethink the way you design everyday things

Task

Introducing a new conceptual package design for Bausch + Lomb contact lenses, which is more unique and eye-catching than its traditional design.

Key Deliverables

  • A brand new product packaging.
  • Market gap identification in terms of packaging.

Results

A fresh and unprecedented contact lens case that’s functional and travel-friendly.

Common customer pain points that were identified

Meeting the gap for travel-friendly and space-saving lens cases in the market.

Bringing Bausch + Lomb’s contact lens packaging together with the brand’s existing visual identity.

Using the product packaging to increase the brand’s recall value.

The strategies used to achieve the brand’s vision

My research revealed that contact lens users struggle to travel with their cases because they have to carry the solution separately. If they forget to carry the bottle of contact solution, they end up with a major inconvenience. My design was based on this gap identification.

To create an entirely new product packaging, I combined the solution bottle with the contact lens case by creating a compact, travel-friendly version of both products.

Key elements of the overall brand experience

An eye-shaped contact lens case, made of two parts; one for the lenses and another for the solution, increasing the product’s utility.
A brand-relevant product’s packaging that also focuses on ergonomics for ease of use.
Fresh, one-of-a-kind design that’s unique enough to stand out in the market while finally reflecting the brand’s visual identity, which makes the case not only convenient to use but also visually appealing.

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