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Up close and personal A little about me!

Brands I’ve worked with

Take a fresh approach to everyday things.


Hello, again! I'm Rajkunwar Pawar.

I'm a brand experience designer with a background in product design, who loves to create experiences that make people feel good.

As a designer, my primary focus is on delivering a memorable brand experience via designs. And I've spent my career exploring the intersection between art and design, looking for ways to bring the two together through my work.
Symmetry and textures give me life! But more than that, I thrive on collaboration and human interaction for inspiration.

Hmm. What else?

Oh yeah! I'm quite observant, too, and a textbook overthinker. But that’s exactly what helps me notice details that others might not see.
If I have to describe myself in one word, I’d say

Because if you ever ask me to choose between function and creativity, I’ll use my true passion for strategising and present you with a combination of the two.

You dare, I deliver

My philosophy

I truly believe that brand experiences ought to be influenced by observations of consumer behaviours and trends, as well as human interaction and needs. For this reason, my brand experiences elevate brands via visual communication, psychology, and lots of research.

Creating impactful experiences that stand the test of time

To deliver experiences wherein form meets function; design that is social, human, fun, and relevant; beautiful packaging that tells your story – with the goal to engage all five senses.

Revolutionising brand experiences for the future

To help my clients see the unseen, using a blend of industry insights and thought-provoking innovation, so they stay ahead of digital change.

They trusted my process 👇

Rajkunwar is an incredibly talented experience designer, highly professional, and captured exactly what I was looking for in designing my brand identity. She listened to my brand idea, asked questions about what I wanted to accomplish, conducted workshops, and made sure that she understood my goals before getting to work.

Prithviraj Pawar

Co-Founder, Vibini.

Rajkunwar’s ability to utilize a variety of research methods and tools, analyze the client's requirements from a variety of perspectives and put forth her points with a hard dose of common sense, helped us achieve a beautiful and impactful branding strategy for Around the city. The brand guidelines helped us get the perfect color scheme, font and sizes for our packaging material.

Niharika Raut

Founder, Around the city

Having worked with Rajkunwar on multiple projects, I have great admiration of her zeal and proactiveness in every project she takes up. With a process-driven and user centric approach towards every design solution, she is keen to understand and empathize with the end user to arrive at a solution. She is also actively involved in project management and client facing roles.

Ashok Hariharan

Associate Director, KREO Design & Innovation

Rajkunwar is a hardworking and super passionate next-gen Designer. She has a perfect combinations of grit, grind, and the mindset to pick newer things quickly. She has mastered her craft of transferring ideas into actions; with her sheer ability for creative visualization and willingness to take end-to-end ownership and is a perfect pick to excel her field and lead with competence.

Anand Munshi

Author, Entrepreneur, TEDx Speaker

I have personally witnessed Rajkunwar's workstyle as a mentor since last two years and I can say that she is hugely passionate for her work and open to suggestions, her willingness to listen and learn is unparalleled. She is focused, reliable, and goal-oriented. She is a good public speaker and present confidentiality to the large audience and know how to convince the client.

Pallavi Rani

Assistant Professor, NIFT Mumbai