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Around The City

Reflect your brand values in your visual identity

Task

Building the right brand identity for a homegrown, conscious apparel business that clicks with Around the City’s ideal customer base from the get-go.

Design + Execution

30 Days

Key Deliverables

  • Packaging design that’s coherent with the customers’ idea of Around the City.
  • A solid, timeless brand strategy.
  • Brand collateral design that aligns with the overall visual identity.

Results

The inception of a minimalistic yet artistic expression of every aspect of the brand’s visual identity.

Around The City

Reflect your brand values in your visual identity

Task

Building the right brand identity for a homegrown, conscious apparel business that clicks with Around the City’s ideal customer base from the get-go.

Design + Execution

30 Days

Key Deliverables

  • Packaging design that’s coherent with the customers’ idea of Around the City.
  • A solid, timeless brand strategy.
  • Brand collateral design that aligns with the overall visual identity.

Results

The inception of a minimalistic yet artistic expression of every aspect of the brand’s visual identity.

Common customer pain points that were identified

Helping the brand stand out in an already crowded marketplace of sustainable fashion.

Brainstorming a visual experience that’s reflective of the company’s ethos as well as demands consumers’ eyes in the market.

The strategies used to achieve the brand’s vision

We took inspiration from geometry to create symmetrical visuals that complemented the brand’s minimalist aspirations.

A dot marks the beginning of a line, which denotes that this brand is where you start your sustainable fashion journey. A line is a starting place for most artistic creations, signifying that Around the City is a starting place for all the artistic experiments.

Key elements of the overall brand experience

A dot marks the beginning of a line, which denotes that this brand is where you start your sustainable fashion journey. A line is a starting place for most artistic creations, which denotes that the brand is a starting place for all the artistic experiments.
A bold and bright colour scheme derived from the orange and green colour families for showcasing the brand’s ambition to be creative and experimental in the eco-conscious section of the fashion industry.
A set of modest and fun packaging - achieved using fewer design elements and extremely limited yet purposeful typography.

Already gushing at the thought of having a successful brand?

A brilliant brand experience is the only barrier between you and your vision. And I can help you eliminate it.

hello@rajkunwarpawar.com

Rajkunwar Pawar ©2022