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Artistry by Malabar Gold

Rebrand your venture with a thoughtful design process

Task

Designing a new logo for a popular annual event organised by one of the leading jewellery brands in India

Key Deliverables

Logo inspired by the brand’s already established industry image

Results

The birth of a branding symbol that perfectly encapsulated the brand’s work

Artistry by Malabar Gold

Rebrand your venture with a thoughtful design process

Task

Designing a new logo for a popular annual event organised by one of the leading jewellery brands in India

Key Deliverables

Logo inspired by the brand’s already established industry image

Results

The birth of a branding symbol that perfectly encapsulated the brand’s work

Common customer pain points that were identified

Overcoming the challenge of providing a well-known event with a new symbol.

Creating the most important visual for a market-leading brand, which is good enough for its existing audience to associate with.

The strategies used to achieve the brand’s vision

All life force on earth has been formed through the water. Since the most precious gemstones are found in these waterbodies, the water droplets inspired the final logo.

Clear but calligraphed typography, which resonated with Artistry’s audience and suited all of the brand’s marketing collateral.

A rich colour palette, which conveyed the premium reputation of the brand that it wished to maintain.

Key elements of the overall brand experience

A traditional choice of font close to the Indian palette – one that’s commonly associated with India across the globe.
One logo that can be used for various branding touchpoints without looking out of place.

Already gushing at the thought of having a successful brand?

A brilliant brand experience is the only barrier between you and your vision. And I can help you eliminate it.

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Rajkunwar Pawar ©2022