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Make a lasting impression with striking visuals
Creating a visually striking point of sales display for one of the top brands in India, which reflects their new theme ‘Tales’ collection.
20 Days
The emergence of captivating visuals, which expressed the brand’s ‘Tales of Happiness’ proposition.
Make a lasting impression with striking visuals
Creating a visually striking point of sales display for one of the top brands in India, which reflects their new theme ‘Tales’ collection.
20 Days
The emergence of captivating visuals, which expressed the brand’s ‘Tales of Happiness’ proposition.
Creating consumer experience in the digital space.
Attracting the fickling attention of the brand’s target audience i.e. young men and women looking for fun and casual scents that complement their easy-going style.
Positioning the perfumes as everyday go-to rather than occasion-led.
Ensuring that the brand retains its legacy status in the Indian market even after the launch of the product extension.
The final concept surrounded the primary emotion in humans, “happiness,” which was the basis of Titan’s collection.
Inspired by the four locations - Rio, Oslo, Malaga, and Ibiza - on which the SKINN Tales Collection was based, I collaborated with Titan to create four different moods for each scent in order to evoke a desire to travel in their customers.
Already gushing at the thought of having a successful brand?
Rajkunwar Pawar ©2022