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Something’s Brewing

Leverage the five senses to create impeccable spatial experience design

Task

Establishing an offline presence via a brick-and-mortar store for an online brand without losing its essence.

Design + Execution

30 Days

Key Deliverables

  • Customer journey mapping
  • A singular focused approach
  • Overall visual synergy

Results

The birth of a visually impactful space that’s a combination of colours, textures, and timelessness.

Something’s Brewing

Leverage the five senses to create impeccable spatial experience design

Task

Establishing an offline presence via a brick-and-mortar store for an online brand without losing its essence.

Design + Execution

30 Days

Key Deliverables

  • Customer journey mapping
  • A singular focused approach
  • Overall visual synergy

Results

The birth of a visually impactful space that’s a combination of colours, textures, and timelessness.

Common customer pain points that were identified

Lack of information on coffee

Poor after-sales service

Unpalatable taste

Lack of counsel for first-timers

Lack of navigation route within the store

Filling the brand experience gaps

Senses

Before

After

Low visibility

An eye-catching facade for passersby

Indistinct feel

Textured furnishings

Lack of a unique auditory ambience

Brand-specific soundscape

No signature scent

Custom coffee aroma diffusers

No exclusivity

Specialised menu for exclusive buyers

Filling the brand experience gaps

Senses

Before

After

Low visibility

An eye-catching facade for passersby

Indistinct feel

Textured furnishings

Lack of a unique auditory ambience

Brand-specific soundscape

No signature scent

Custom coffee aroma diffusers

No exclusivity

Specialised menu for exclusive buyers

The strategies used to achieve the brand’s vision

Created an accurate buyer persona through an interactive and engaging single day brand workshop.

Narrowed down the brand goals.

Redefined the purpose of the brand to make Something’s Brewing more customer-centric.

Key elements of the overall brand experience

Wall graphics that visualise your coffee’s journey “from bean to cup”
Simplification of the technical aspects of coffee-making in the roasting and grinding station.
A brand promise of a fresh, relevant, and engaging story about coffee.