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Use your brand story to connect with your customers through packaging design
Designing the packaging and strategising the creative direction for a new range of own-brand coffee gear.
20 Days
The creation of graphical landscape packaging, inspired by Budan’s name and the coffee plantations of Budangiri.
Use your brand story to connect with your customers through packaging design
Designing the packaging and strategising the creative direction for a new range of own-brand coffee gear.
20 Days
The creation of graphical landscape packaging, inspired by Budan’s name and the coffee plantations of Budangiri.
Leveraging the brand’s existing communication to build a better, customer-centric brand strategy.
Creating an artisanal coffee experience through intricate product packaging for Budan’s niche consumers.
Making manual pasting easier while providing the boxes with sufficient canvas by giving the packaging two-sided stickers.
Stayed true to the brand’s core values of educating and artisanal coffee equipment manufacturing, I helped Budan extend their brand communication to their product packaging.
The packaging visualises the key features of the products that are inside the box as well as helps promote the ‘Third Wave of Coffee Culture,’ which is also the brand’s USP, by adding value through storytelling.
The final packaging also contains information about various coffee drinks - relevant to the equipment inside the box - helping Budan achieve its mission of educating coffee lovers.
Already gushing at the thought of having a successful brand?
Rajkunwar Pawar ©2022