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Strategy and experience design for the JSW Experience Centre. The project translated the scale of the JSW brand into a visitor journey that is immersive without being overwhelming.
Stakeholder interviews and brand immersion to map what JSW stands for.
Experience principles and a narrative arc for the visitor journey.
Spatial storytelling, zones and interactive moments detailed for execution.
The centre had to feel as vast as the ambition behind it, while keeping every visitor immersed in the story.
