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Brands I’ve worked with
Sustainability
Collaboration
Creative
Disruptive Innovation
Strategic Thinking
Functional
Value-driven
These aren’t just vain adjectives to me! This is everything that I bring to the table when I design a brand experience for your business. Because you see, for me...
Brand experience is a holistic emotional response that rises from the deep relationship between consumers and brands. It’s more than just about the product or service. As your retail brand experience designer, my job is to create immersive touchpoints for your customers right from the time they begin their interaction with you. Why? Because a memorable brand experience can
Brand experience is a holistic emotional response that rises from the deep relationship between consumers and brands. It’s more than just about the product or service. As your retail brand experience designer, my job is to create immersive touchpoints for your customers right from the time they begin their interaction with you. Why? Because a memorable brand experience can
Your understanding of your target audience and designs. And I’m sure, you already know your ideal customer, but what about designs? Well, the best brand experience designs begin with questions. What kind of customer experience are you trying to create? What’s your ultimate goal? Does your branding align with your vision? Is your USP working for you? There’s more but you get the gist of what I’m saying, right?
Here’s how I dive deeper into your business before designing brand experiences that align with your vision.
Here’s how I dive deeper into your business before designing brand experiences that align with your vision.
Discover
Designing a brand experience starts with a discovery call. During this call, I'll take the time to hear about your business and what you need from me. From here, I will do my research and make several observations about everything, from your target audience and vision to your mission and passion, before even beginning to design your brand experience.
Define
Determining what your brand identity comes from exploring your problems and opportunities in-depth, taking the time to empathise with your business and seeking insights. For this reason, I gather information about your brand through research, observation, and interviews. After synthesising the data collected, I define the core attributes of your brand that will guide my design process.
Ideate
After you sign off on the strategy, we’ll move into the stage where the magic happens a.k.a. the design and development stage. You can expect to receive 3 different concepts for each deliverable from which you can choose one. I'll also provide specific revisions before we finalise anything to ensure that you are absolutely satisfied with the brand experience strategy.
Prototype
Next, I will work on developing the prototypes. A prototype is a more complete design that shows how all of the major parts will work together. We'll test our brand experience prototypes with real users and collect in-depth data during the process. We’ll use this data to help us identify the gaps in our designs before any on-field issues arise.
Files & Offboarding
It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.
Work Presentation
I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.
Discover
Designing a brand experience starts with a discovery call. During this call, I'll take the time to hear about your business and what you need from me. From here, I will do my research and make several observations about everything, from your target audience and vision to your mission and passion, before even beginning to design your brand experience.
Define
Determining what your brand identity comes from exploring your problems and opportunities in-depth, taking the time to empathise with your business and seeking insights. For this reason, I gather information about your brand through research, observation, and interviews. After synthesising the data collected, I define the core attributes of your brand that will guide my design process.
Ideate
After you sign off on the strategy, we’ll move into the stage where the magic happens a.k.a. the design and development stage. You can expect to receive 3 different concepts for each deliverable from which you can choose one. I'll also provide specific revisions before we finalise anything to ensure that you are absolutely satisfied with the brand experience strategy.
Prototype
Next, I will work on developing the prototypes. A prototype is a more complete design that shows how all of the major parts will work together. We'll test our brand experience prototypes with real users and collect in-depth data during the process. We’ll use this data to help us identify the gaps in our designs before any on-field issues arise.
Files & Offboarding
It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.
Work Presentation
I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.
Rajkunwar is an incredibly talented experience designer, highly professional, and captured exactly what I was looking for in designing my brand identity. She listened to my brand idea, asked questions about what I wanted to accomplish, conducted workshops, and made sure that she understood my goals before getting to work.
Rajkunwar’s ability to utilize a variety of research methods and tools, analyze the client's requirements from a variety of perspectives and put forth her points with a hard dose of common sense, helped us achieve a beautiful and impactful branding strategy for Around the city. The brand guidelines helped us get the perfect color scheme, font and sizes for our packaging material.
Having worked with Rajkunwar on multiple projects, I have great admiration of her zeal and proactiveness in every project she takes up. With a process-driven and user centric approach towards every design solution, she is keen to understand and empathize with the end user to arrive at a solution. She is also actively involved in project management and client facing roles.
Rajkunwar is a hardworking and super passionate next-gen Designer. She has a perfect combinations of grit, grind, and the mindset to pick newer things quickly. She has mastered her craft of transferring ideas into actions; with her sheer ability for creative visualization and willingness to take end-to-end ownership and is a perfect pick to excel her field and lead with competence.
I have personally witnessed Rajkunwar's workstyle as a mentor since last two years and I can say that she is hugely passionate for her work and open to suggestions, her willingness to listen and learn is unparalleled. She is focused, reliable, and goal-oriented. She is a good public speaker and present confidentiality to the large audience and know how to convince the client.
A business can’t turn into a brand if it’s parched for branding and user experience. Wanna get the ball rolling but don’t have a big budget to shower your customers with a fancy experience? This plan is for you!
Brand Consultation
On-demand design
World-class creative designers
Project manager & QC on all projects
Consistent creative team
Let’s discuss this plan
A brilliant brand experience goes beyond the initial visual identity. This plan will expose your brand to my fountain of ideas, which will let you chart unknown waters and experiment with various aspects of your brand experience.
Brand Identity Design
SWOT analysis & OGSM document
On-demand design
World-class creative designers
Project manager & QC on all projects
Consistent creative team
Let’s discuss this plan
In it to win it? This one-stop plan is designed to help you jetski your way to your goal. Part the sea of competition with a standout brand experience and enjoy all-inclusive support right from the start to set your brand up for success.
Brand Strategy and Identity Design
SWOT analysis & OGSM document
On-demand design
World-class creative designers
Project manager & QC on all projects
Consistent creative team
Let’s discuss this plan
Already gushing at the thought of having a successful brand?
Rajkunwar Pawar ©2022
