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Epic brands make splashy branding decisions

I’m a holistic multi-sensory brand experience designer… here to water your budding business with the right customer experience decisions from the get-go.

Interfaces • Brands • Experiences • Interfaces

Brands I’ve worked with

Sustainability

Collaboration

Creative

Disruptive Innovation

Strategic Thinking

Functional

Value-driven

These aren’t just vain adjectives to me! This is everything that I bring to the table when I design a brand experience for your business.

Because you see, for me...

Designing isn’t just about aesthetics. It’s about the experience. Think about it; not every design emotes aesthetics, but they all present you with experiences.

Brand experience is a holistic emotional response that rises from the deep relationship between consumers and brands. It’s more than just about the product or service.

As your retail brand experience designer, my job is to create immersive touchpoints for your customers right from the time they begin their interaction with you.

Why? Because a memorable brand experience can

Brand experience is a holistic emotional response that rises from the deep relationship between consumers and brands. It’s more than just about the product or service.

As your retail brand experience designer, my job is to create immersive touchpoints for your customers right from the time they begin their interaction with you.

Why? Because a memorable brand experience can

So, what makes a brand experience memorable?

Your understanding of your target audience and designs. And I’m sure, you already know your ideal customer, but what about designs?

Well, the best brand experience designs begin with questions. What kind of customer experience are you trying to create? What’s your ultimate goal? Does your branding align with your vision? Is your USP working for you?

There’s more but you get the gist of what I’m saying, right?


Here’s how I dive deeper into your business before designing brand experiences that align with your vision.

Here’s how I dive deeper into your business before designing brand experiences that align with your vision.

Steal my design process

Dive

Discover

Designing a brand experience starts with a discovery call. During this call, I'll take the time to hear about your business and what you need from me.

From here, I will do my research and make several observations about everything, from your target audience and vision to your mission and passion, before even beginning to design your brand experience.

Soak

Define

Determining what your brand identity comes from exploring your problems and opportunities in-depth, taking the time to empathise with your business and seeking insights. For this reason, I gather information about your brand through research, observation, and interviews.

After synthesising the data collected, I define the core attributes of your brand that will guide my design process.

Stroke

Ideate

After you sign off on the strategy, we’ll move into the stage where the magic happens a.k.a. the design and development stage. You can expect to receive 3 different concepts for each deliverable from which you can choose one.

I'll also provide specific revisions before we finalise anything to ensure that you are absolutely satisfied with the brand experience strategy.

Test the waters

Prototype

Next, I will work on developing the prototypes. A prototype is a more complete design that shows how all of the major parts will work together. We'll test our brand experience prototypes with real users and collect in-depth data during the process.

We’ll use this data to help us identify the gaps in our designs before any on-field issues arise.

Set Sail

Files & Offboarding

It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.

I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.

Cruise

Work Presentation

It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.

I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.

Steal my design process

Dive

Discover

Designing a brand experience starts with a discovery call. During this call, I'll take the time to hear about your business and what you need from me.

From here, I will do my research and make several observations about everything, from your target audience and vision to your mission and passion, before even beginning to design your brand experience.

Soak

Define

Determining what your brand identity comes from exploring your problems and opportunities in-depth, taking the time to empathise with your business and seeking insights. For this reason, I gather information about your brand through research, observation, and interviews.

After synthesising the data collected, I define the core attributes of your brand that will guide my design process.

Stroke

Ideate

After you sign off on the strategy, we’ll move into the stage where the magic happens a.k.a. the design and development stage. You can expect to receive 3 different concepts for each deliverable from which you can choose one.

I'll also provide specific revisions before we finalise anything to ensure that you are absolutely satisfied with the brand experience strategy.

Test the waters

Prototype

Next, I will work on developing the prototypes. A prototype is a more complete design that shows how all of the major parts will work together. We'll test our brand experience prototypes with real users and collect in-depth data during the process.

We’ll use this data to help us identify the gaps in our designs before any on-field issues arise.

Set Sail

Files & Offboarding

It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.

I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.

Cruise

Work Presentation

It’s judgment day! This is the final step of my brand experience designing process, and I'm always super excited to see how we fare against the competition in the market. And my job isn’t finished with the rollout, though.

I’ll be monitoring performance over time, tweaking as necessary to ensure everything is on track. And if you have questions, I’ll be just a call away.

Terribly sorry for interrupting your flow but you gotta see what these clients have to say about me

Terribly sorry for interrupting your flow but you gotta see what these clients have to say about me

Rajkunwar is an incredibly talented experience designer, highly professional, and captured exactly what I was looking for in designing my brand identity. She listened to my brand idea, asked questions about what I wanted to accomplish, conducted workshops, and made sure that she understood my goals before getting to work.

Prithviraj Pawar

Co-Founder, Vibini.

Rajkunwar’s ability to utilize a variety of research methods and tools, analyze the client's requirements from a variety of perspectives and put forth her points with a hard dose of common sense, helped us achieve a beautiful and impactful branding strategy for Around the city. The brand guidelines helped us get the perfect color scheme, font and sizes for our packaging material.

Niharika Raut

Founder, Around the city

Having worked with Rajkunwar on multiple projects, I have great admiration of her zeal and proactiveness in every project she takes up. With a process-driven and user centric approach towards every design solution, she is keen to understand and empathize with the end user to arrive at a solution. She is also actively involved in project management and client facing roles.

Ashok Hariharan

Associate Director, KREO Design & Innovation

Rajkunwar is a hardworking and super passionate next-gen Designer. She has a perfect combinations of grit, grind, and the mindset to pick newer things quickly. She has mastered her craft of transferring ideas into actions; with her sheer ability for creative visualization and willingness to take end-to-end ownership and is a perfect pick to excel her field and lead with competence.

Anand Munshi

Author, Entrepreneur, TEDx Speaker

I have personally witnessed Rajkunwar's workstyle as a mentor since last two years and I can say that she is hugely passionate for her work and open to suggestions, her willingness to listen and learn is unparalleled. She is focused, reliable, and goal-oriented. She is a good public speaker and present confidentiality to the large audience and know how to convince the client.

Pallavi Rani

Assistant Professor, NIFT Mumbai

Ready to make a splash? Choose your plan.

Let’s
hydrate

A business can’t turn into a brand if it’s parched for branding and user experience.

Wanna get the ball rolling but don’t have a big budget to shower your customers with a fancy experience? This plan is for you!

Brand Consultation

On-demand design

World-class creative designers

Project manager & QC on all projects

Consistent creative team

Let’s discuss this plan

Made for skinny dipping

A brilliant brand experience goes beyond the initial visual identity. This plan will expose your brand to my fountain of ideas, which will let you chart unknown waters and experiment with various aspects of your brand experience.

Brand Identity Design

SWOT analysis & OGSM document

On-demand design

World-class creative designers

Project manager & QC on all projects

Consistent creative team

Let’s discuss this plan

Aquathlon
or nothing

In it to win it? This one-stop plan is designed to help you jetski your way to your goal. Part the sea of competition with a standout brand experience and enjoy all-inclusive support right from the start to set your brand up for success.

Brand Strategy and Identity Design

SWOT analysis & OGSM document

On-demand design

World-class creative designers

Project manager & QC on all projects

Consistent creative team

Let’s discuss this plan