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A visually striking point-of-sale display for SKINN Tales, translating four destination-inspired scents into four distinct moods.
Create a visually striking point-of-sale display for one of India’s top brands, reflecting the theme of its new Tales collection.
The final concept surrounded the primary emotion in humans, happiness, which was the basis of Titan’s collection. Inspired by Rio, Oslo, Malaga and Ibiza, I collaborated with Titan to create four distinct moods.
Rather than designing around fragrance alone, the concept began with an emotion ~ happiness. As the central idea behind SKINN Tales, happiness became a lens through which each fragrance could be translated into a visual experience.
Rio, Oslo, Malaga and Ibiza were treated not simply as destinations, but as distinct moods. Their colours, energy, culture and sense of place informed four individual visual worlds, each designed to reflect the character of its scent.
The resulting experience positioned fragrance as a trigger for memory, emotion and escape, transforming the collection into an invitation to travel, even before the journey begins.
The final POS display embeds the Tales narrative into every backdrop and riser, turning each fragrance into a place customers want to visit.
Each scent has its own visual world, showing how every fragrance is unique while remaining unmistakably part of the same collection.
I developed and delivered the display in 20 days, carrying the concept through to the finished retail installation.
The emergence of captivating visuals that expressed the brand’s ‘Tales of Happiness’ proposition.