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Brand Identity

Something’s Brewing

Client: Something’s BrewingScope: Logo, Guidelines, Applicationssomethingsbrewing.in

Overview

A complete brand identity for Something’s Brewing, a coffee brand built around conversation and craft. The identity system covers the logo, colour palette, typography and real guideline assets for consistent application across touchpoints.

Every lockup, clear-space rule and colour value was documented in the brand guidelines so the identity stays sharp wherever it appears.

Logo Meanings

The mark pairs two ideas. Berry stands for passionate conversations over coffee. Teal stands for the technology that powers the brewing experience.

The coffee bean sits on the S
The apostrophe sparks coffee conversations
Sans serif for modern equipment
.in for digital-first
Berry: passionate conversations
Teal: the technology the brand offers
Experiential Layer

Ritual · Warmth

Every cup is a small ritual. The identity leans into the warmth of slow mornings and long conversations.

Guideline Assets

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